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Scottish climate change charity rebrands to Verture
New brand identity part of ambition to increase impact and create a fairer future in a changing climate.

Scottish climate charity Sniffer today officially changes its name to Verture.
Verture is at the forefront of climate action in Scotland creating connections across society and sectors, working directly with people in their communities, at a regional level and nationally in partnership with Scottish government, to grow a fair and flourishing future for all.
The charity, which celebrated its 30th anniversary in 2024, worked with creative consultancy Friendhood on a new identity, with a new look and logo, that reflects its evolving focus. The name Sniffer no longer captured who the charity was as it was tied to its beginnings as environmental research forum.
The new identity has been created to connect with the range of audiences the charity collaborates with, and to spark interest for potential new partners from business, philanthropy, academia and the arts. The brand identity is accompanied by a new website – www.verture.org.uk – designed and built by digital agency hertech which showcases Verture’s work and impact.
The identity and website form part of a wider moment of change for the charity. Jo Kerr began as CEO in December 2024, and a new strategy is in development looking ahead to 2031.
Jo said: “This is an exciting moment for Verture, ahead of what will be an important year for us as we set our new strategy while continuing to deliver our innovative project work and seek new collaboration opportunities.
“Our thirty years as Sniffer has created important connections and networks, and puts us in a strong position to continue our unique approach to helping communities adapt to a changing climate. Fairness and inclusivity remain at the heart of what we do and will drive forward our new strategy to deliver a joyful future that meets the needs of all in society.”
Verture is a Scots word meaning “the knot or joint in a straw nearest the ground, from which the lowest leaves spring”. This reflects the focus of the charity’s collaborative work seeking to create connections and new growth for a better tomorrow. It’s a combination of “vert” evoking green forests, and “future” emphasising the charity’s impact and ambition.
The new logo leans into this with the curve of the V showing a stylised new leaf emerging from its bud and the woodland colour emphasising hope for the future.
The new tagline of “cultivate tomorrow”, underscores the care and attention needed to bring about new beginnings and look ahead to the future.