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We are now Verture

Author

Jo Kerr

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Verture logo

By Jo Kerr, CEO, Verture

Back in December we shared with you the exciting news that Sniffer was becoming Verture. And now we have officially made the move!

After thirty years as Sniffer, we bid a fond farewell to our old identity which has been with us as we evolved from an environmental research forum to a charity working towards a fair and flourishing future for all in a changing climate.

Along with our new name and logo we have a new tagline and a set of new brand colours, font, and imagery, all on our new website.

We had a powerful collaboration with creative consultancy Friendhood on our new identity, and digital agency hertech on our Verture website. They brought to life our vision and purpose and captured them in a tangible brand and website that showcases who we are. This will support us to forge new connections as we develop a new strategy this year looking ahead to 2031.

Our new tagline of “cultivate tomorrow” captures this ambition – we will focus on nurturing connections and work to create the bold new conditions needed to deliver our vision of a better future for all.

Cultivate tomorrow


The Verture identity is part of our drive to reach new audiences so we can focus on delivering our vision of growing flourishing and fairer futures for all in a changing climate. The impacts of climate change are felt most strongly by society’s most marginalised and it’s vital that any approach to addressing this meets their needs. As Verture, we hope to spark the inquisitiveness and creativity needed to foster new connections and deliver a more joyful future.

I’m now a couple of months into my role as CEO and have been inspired by the passion and knowledge of the team, and of our many partners, and contacts. It’s going to be an exciting time for us over the next year as we bed in our new identity and collaborate on our new strategy so that we can focus on delivering our vision of helping everyone, in every place, thrive as our climate changes.

If you’re interested in working together or reconnecting after a break please do get in touch using our contact details below. We’d love to hear from you and explore new opportunities.